The only ketone ester in the world with an NDI. We built the site that shows the receipts, then the design system and the campaign that carry it everywhere else.
- Client
- Tecton Ketones
- Scope
- Website, Design system, Campaign
- Year
- 2026
- Stack
- Next.js
- Role
- Creative direction, design & build
- Studio
- Embark Studio™
TectonmakestheonlyketoneesterintheworldwithanNDI.Webuiltthesitethatshowsthereceipts,thenthesystemandthecampaignthatcarryiteverywhereelse.
Its science was real. Its story was too dense to land in a scroll.
Tecton needed proof first, then a clear path to the formula that fits — across four products and one molecule.
Chapter 01
Website
Proof first, then the formula that fits. Each of the four shots carries its own colour, so shoppers find their fit at a glance.
- 0/100
- Speed on a laptop, the top score.
- 0/100
- Speed on a phone, where most buyers land.
- 0/100
- Google's search check, easy to find.
Chapter 02
Design system
One source for every page, post and pack shot — logos, colour, textures and renders, ready for anyone on the team.
Chapter 03
Campaign
A world built around the bottle: a thirty-second film for the Amazon store, AI-made campaign imagery, sale ads and a race-day gel concept.
Device scenes and street posters are composited mockups built around real captures and the brand's own imagery. Campaign imagery and the gel concept were made with generative AI; the gel pouch was never released. Scores measured with Google Lighthouse, September 2026.
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Capital Lynk