James RhodesPortfolio ©2026
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James Rhodes
(07)Case study

A lender that approves business funding in hours. We built its brand, a Framer website with a savings calculator on every loan page, and one AI-animated world for all ten loans.

Brand identityWebsiteAI animationFramer
Client
Capital Lynk
Scope
Branding, Website, AI animation
Year
2025 — 2026
Built with
Framer
Role
Creative direction, design & build
Location
Toronto
(A)Overview

CapitalLynkgetsbusinessesapprovedforfundinginhours,notdays.Webuiltitsbrand,itswebsiteandananimatedworldforeverykindofloan.

(B)The ask

Approved in hours — and it had to look the part.

A lender asking for trust needed a brand that feels established, and a site that makes ten different loans feel like one family.

Chapter 01

Brand

A mark that grows as it rises, in a glass-and-green palette built for money.

Chapter 02

Website

Built in Framer. Every loan page shows its own animation and a savings calculator.

0/100
Speed on a laptop, the top score.
0sec
Until the main content is on screen.
0/100
Google's accessibility check.

Chapter 03

AI animation

One visual world for every kind of loan. Generated stills, moved into AI video and cut together in After Effects — then recut as Meta ads.

(C)Launch kit
Carousel · 4:5

Device scenes are composited mockups built around real captures of the live site. Animations were made with generative AI tools and finished in After Effects. Scores measured with Google Lighthouse, September 2026.

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