Parabolic buys SaaS companies and rebuilds them around AI. We designed its brand from a blank page, then built the website on it.
- Client
- Parabolic
- Scope
- Brand identity, Website
- Year
- 2026
- Stack
- Next.js
- Role
- Creative direction, design & build
- Studio
- Embark Studio™
ParabolicbuysSaaScompaniesandrebuildsthemaroundAI.Itwasreadytositacrossthetablefrominstitutionalcapital.Itsbrandwasn't.Webuiltonefromablankpage,thenawebsitethatcarriesit.
Parabolic had sharp ideas and a template look. Nothing about it said serious capital.
It needed a brand that could stand beside institutional capital — then a site that put it to work.
Chapter 01
Brand identity
A mark, a palette, a type system and a glass language that make a new firm look established on day one.
Chapter 02
Website
Twenty-two pages in Next.js that let the new brand do the selling — live in seven weeks.
- 0sec
- On a phone — 2.4× sooner than the old site.
- 0/100
- Google's search check, up from 91.
- 0jumps
- The page stays still while it loads.
Device and environment scenes are composited mockups built around real captures of the site. Speed and quality scores measured with Google Lighthouse, September 2026.
parabolic.ioNext project
OpenReel