Product design partner to a video creation platform through its acquisition by Parabolic. We designed OpenReel 3.5 as a working prototype, then the website that sells it.
- Client
- OpenReel
- Scope
- Product design, Design system, Website
- Year
- 2026
- Built with
- React, Vite, Next.js
- Role
- Product design partner
- Studio
- Embark Studio™
OpenReelhelpsteamsrecord,editandshipbrandedvideo.WedesignedOpenReel3.5asaworkingprototype,thenredesignedthewebsitetosellit.
Its next version had to feel simple on day one — and reach engineers without guesswork.
A prototype engineers can click through, so nothing gets lost in handoff. Then a homepage that sells it.
Chapter 01
Product
A working prototype of OpenReel 3.5 — capture, clips, library and Creator — with an assistant there the moment you need help.
Chapter 02
System
One source of truth, so what ships looks exactly like what was approved. Tokens export straight from the prototype.
- 0parts
- Every button and panel, in light and dark.
- 0/100
- Accessibility, usable by everyone.
- 0formats
- Handed to engineers with zero guesswork.
Chapter 03
Website
A homepage that sells the new OpenReel, live in under three weeks.
Device scenes are composited mockups built around real captures of the prototype and site. Screens show demo data. Scores measured with Google Lighthouse, September 2026.
Next project
Major Athletics