James RhodesPortfolio ©2026
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James Rhodes
(10)Case study

The AI that runs your brand. Owners update their website just by asking — we designed the living logo, the website and the app.

Brand identityMotionWebsiteProduct
Product
Oryn
Scope
Logo, Website, App
Year
2026
Built with
Next.js
Role
Founder, design & build
Studio
Embark Studio™
(A)Overview

OrynistheAIthatrunsyourbrand.Ownersupdatetheirwebsitebyasking,andapprovetheresultbeforeitgoeslive.Wedesignedthelogo,thewebsiteandtheapp.

(B)The ask

Most businesses wait in a queue for every change to their website.

Oryn lets them simply ask. The brand had to feel as alive as the AI behind it.

Chapter 01

Logo

A mark that looks like it is thinking. Nine directions from the Orion constellation; the dot cluster won because it could move — five states show what the AI is doing.

Chapter 02

Website

A homepage that shows the whole product in one scroll — six words that do the selling, then the live product right below.

0/100
Speed on desktop.
0/100
Google's search check.
0sec
Until the main content is on screen.

Chapter 03

Application

One place where the whole brand gets made. Edit the live site by talking to it; write posts and ads in the brand's own voice.

(C)Launch kit
Carousel · 4:5

Device scenes and brand applications are composited mockups built around real captures. App screens show Volta, a fictional demo brand. Scores measured with Google Lighthouse, September 2026.

orynmade.com

Next project

Parabolic

→