James RhodesPortfolio ©2026
Loading experience000
James Rhodes
(08)Case study

An AI video studio, rebuilt around one question. Creators used to land in a launcher full of tools — now they type what they want, and it starts.

Product designPrototypeDesign systemNext.js
Client
CreateStudio
Scope
Product design, Prototype
Year
2026
Built with
Next.js
Role
Product design & prototype
Studio
Embark Studio™
(A)Overview

CreateStudioisanAIvideostudioforcreators.Werebuiltitaroundonequestion—whatdoyouwanttocreate?—asaworkingprototype.

(B)The ask

Creators landed in a launcher full of tools before they ever saw a video.

First run took five steps before anything happened. The studio needed to start from what the creator wants.

Chapter 01

Creation

From a blank prompt to a video in progress. A launcher full of tools became one question, and the first run feels like a trailer.

Chapter 02

System

One design system for every surface of the studio — every screen built from the same parts.

(C)Launch kit
Carousel · 4:5

Device scenes are composited mockups built around real captures of the working prototype. Before screens are the client's platform as supplied.

Next project

HER Studios

→